Our Story

PERO is more than just a brand—it’s a legacy. Named after our grandmother, Pesya Rochel, a true fashion icon, this brand is a reflection of her elegance, confidence, and timeless style.

This brand is our way of honoring her spirit, carrying forward her vision of style, and sharing her influence with the world. Every piece is crafted with the same passion and care that she brought to everything she wore.

This journey has been one of dedication, late nights, and unwavering belief in a vision that has finally come to life. A moment we have dreamed about for as long as we can remember, it is not just the launch of a clothing brand—it is the realization of a lifelong passion, a dream that has been years in the making. Every fabric, every design, and every detail reflects the values that have guided us along the way. Our hope is that when you wear PERO, you don’t just wear clothing—you wear confidence, history, and a piece of a dream that is now a reality.

Thank you all for being here, for your love and support, and for believing in PERO. This is just the beginning, and we can’t wait to see where this journey takes us.

Bubby, your legacy lives on in every thread, every stitch, and every step we take.

Welcome to PERO—where passion meets purpose, and where style tells a story.